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Use casesProduct launches

A launch plan,not a launch scramble.

A product launch is a week of coordinated posts, not one tweet. Screenshot Studio plans it as a timeline, makes the assets in every format, and holds everything for one review before it goes out.

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Launch week7 posts approved

Mon

Teaser

XLinkedIn

Tue

Launch day

Product HuntXEmailChangelog

Wed

Launch day

LinkedInInstagram

Thu

Follow-up

X

Fri

Follow-up

LinkedIn

Timeline

Teaser, launch day,follow-up.

Every campaign plan splits into three phases. Each post knows which phase it belongs to and which spec and plan versions it was written against.

  • phase 1

    Teaser

    Build interest before the day. The plan picks the channels and the angle that hint without spoiling.
  • phase 2

    Launch day

    The main event: the listing, the announcement, the changelog, and the email, all on one day and one message.
  • phase 3

    Follow-up

    Keep it going with the angles the launch did not use: a capability, a before and after, an FAQ.

Product Hunt

A listing that fits,the first time.

The listing is the one post you cannot edit after the day starts. It is drafted inside Product Hunt's limits and cites the spec like everything else.

01

The listing

Tagline up to 60 characters, description up to 260, and no hashtags. Over-limit drafts are rewritten with the measured overflow before you see them.
  • Drafted from the approved spec and plan
  • Hype words and your prohibited terms rejected
  • Links limited to the product and its sources
Product Hunt113 / 260

Acme: invoices that send themselves

Set a schedule once and Acme sends the invoice every cycle. Monthly, quarterly, or yearly, with pause and resume.

summarycapabilities.1

Every channel

Written to fit.Checked before saving.

Every limit the copy agent writes to, read from the same rules that reject over-limit posts.

Channel limits
ChannelBody with call to actionFormats
X280 chars16:9 · 1:1 · 4:5 · 9:16
LinkedIn3,000 chars16:9 · 1:1 · 4:5 · 9:16
Product Hunt260 chars16:9 · 1:1 · 4:5 · 9:16
Changelog4,000 chars16:9 · 1:1 · 4:5 · 9:16
Email5,000 chars16:9 · 1:1 · 4:5 · 9:16
Instagram2,200 chars16:9 · 1:1 · 4:5 · 9:16

Review

One reviewfor the whole week.

A launch has more than one person on it. Creators shape the posts, an approver signs off on the whole week, and a publisher schedules it.

02

Approve the launch, not each tweet

Approve every post at once, approve three and send one back with a note, or ask for a revision and apply it from a diff. Whatever you approve stays as approved.
How approval works
Review7 posts
  • X · TeaserREADY_FOR_REVIEW
  • LinkedIn · TeaserREADY_FOR_REVIEW
  • X · Launch dayREADY_FOR_REVIEW
  • Product Hunt · Launch dayREADY_FOR_REVIEW

- every cycle sends itself.

+ every cycle bills on time, by itself.

Approve all 7Apply revision

Questions

Anything else? Talk to us.

Can I launch something that is not live yet?
Yes. Describe it in the brief and link what exists. Captures need a public page, so screenshots of unreleased screens need a public staging or demo surface.
Can I change the dates?
Yes. The plan sets the phases and a publisher picks the times when scheduling approved posts.
Does it post to Product Hunt for me?
No. The listing copy is drafted for you to paste. Scheduled delivery covers X, LinkedIn, and Instagram in early access.

Related

Keep reading.Every part connects.

Launch day,planned like a release.

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