Use casesFeature launches
Ship the feature.Say so the same day.
A feature is not launched until people hear about it. Send the release from GitHub or describe it in a sentence, and get a cited brief, real screenshots, and posts for every channel the same day.
Stop rebuilding the same invoice every month. Recurring invoices are live in Acme: set the schedule once and every cycle sends itself.
Invoices that send themselves
The third invoice of the month is the one that gets forgotten. Recurring invoices fix that. Pick monthly, quarterly, or yearly, and pause any time.
Acme recurring invoices
Set a schedule once and Acme sends the invoice every cycle.
Walkthrough
From mergeto scheduled posts.
Six steps from merge to scheduled posts. Two of them are decisions only you can make.
- 01
The release arrives
A GitHub release fires your webhook, or someone fills in the release form with the pull request and changelog links.
- 02
The spec drafts itself
Problem, audience, what changed, capabilities, proof, and limitations, each claim citing the pull request, the changelog, or the brief.
- 03
You answer what it could not
Gaps show up as open questions instead of invented claims. Your answers join the trusted brief.
- 04
You approve a plan
Channels, angles, and the assets to capture, split into teaser, launch day, and follow-up.
- 05
Visuals and copy arrive together
Real screenshots framed on brand, and posts for every channel that cite their claims and fit their limits.
- 06
Approve all, then schedule
Approve every post in one click, or fix the one that is off. A publisher schedules the approved posts.
Release title
Recurring invoices
Why it matters
Bill repeat customers without rebuilding the invoice.
Source links
github.com/acme/billing/pull/452
acme.com/changelog/recurring-invoices
Problem
Finance teams rebuild the same invoice every month.S1
What changed
Invoices repeat on a schedule you set once.S2brief
Open question
How many beta teams used it? No source says.
AnswerWhat you get
One release.The whole kit.
Everything a feature announcement needs, built to the same spec, so the X post and the changelog never disagree.
spec · citedA launch brief
The cited spec doubles as the internal brief for support and sales.16:9 · 1:1 · 4:5 · 9:16Assets in every format
A hero, a feature shot, a social card, and a story, from your real product.X · LinkedIn · InstagramSocial posts
Several angles per channel, each within the channel limit and in your voice.Product HuntA launch listing
A tagline and description that fit Product Hunt, ready to paste.changelogA changelog entry
What changed, why it matters, and what it does not do yet.emailA release email
A subject and body for subscribers who asked to hear about releases.
Questions
Anything else? Talk to us.
What if nobody wrote release notes?
Can I launch a small fix too?
What if the screenshot shows the wrong screen?
Related